Digital Advertising
The advantages of digital advertising
In order to ensure communication with the target audience and the success of an advertising strategy, one must invest in online advertising.
The advantages offered by the internet as support for different types of campaigns (including the fact that there are more and more people using the internet each day) means nearly every business to wants to leave their mark on the digital world. So, what are the pros for considering advertising online?
Segmentation
The internet’s ability to reach the target audience via segmentation by age, interests, sex or other predetermined socioeconomic conditions is unprecedented.
Impact
In addition to the possibility of heavy segmentation that the internet offers, all the different medias out there (plus the different peak hours each one has), provides the potential for making a large impact on the campaign’s target market.
time saver
Even though both ‘online’ and ‘offline’ advertising require time to plan out a campaign strategy, the execution of online advertising campaigns goes much faster. In just a matter of minutes, you can have your ads ready across multiple different platforms and then published moments later.
Low cost
If you compare the budget for a high impact ‘offline’ marketing campaign with that of online marketing campaign, the costs of running and online campaign becomes pretty inexpensive.
Optimal Measuring
Thanks to the wonderful tools that exist on the internet, online advertising campaigns can easily measure progress. This differs from more traditional advertising means in that ‘those’ metrics are approximated or limited towards a small portion of the audience.
Flexibility
Online advertising is characterized, amongst other things, for being incredibly flexible. You can use any combination of texts, images and/or videos to reach your target market at any point in their day-to-day lives.
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Social Media Ads
Your audience spends a lot of time on social media, and this presents a huge opportunity to advertise your brand. You can use social media platforms such as Facebook, Twitter, YouTube, Instagram, etc. to promote your brand and products. Social media ads can help you right from building a community, generating leads and increasing event attendees, to boosting website conversions, app installations and growing footfalls to your retail store.
Does My Company Need Social Media Management?
Whether you are running a small, local operation or heading a global, enterprise-level effort, the statistics make it clear: Your customers are online. They are interacting in social channels with their friends, colleagues, and other brands in search of information, recommendations, and entertainment. If your company is not around to answer, a competitor will be. In doing so, your competitor will, quite likely, take away the customer at hand, along with anyone else listening.
