START TO DOMINATE ONLINE SALES
Online Sales in the Digital Age
Did you know that 93.5% of Internet users around the world have bought products for sale online?
Approximately 60% of the people in the world have access to the Internet and at least 9 out of 10 have made online purchases.
It is important to understand that today most of our activity is online and trends indicate that this will only go up.
Digital commerce is not only an excellent way to expand your business and open up to new <markets, it is also essential for any company to survive.
Digital commerce may sound challenging and intimidating at first,
but migrating your business to an online platform takes you to the next level as an entrepreneur and opens up new markets that you might not otherwise have access to.
Here are 5 strategies to get the most out of your digital business.
1. Have a digital strategy appropriate to your product and market.
Remember that before starting any activity, you must be very clear about the objectives and the steps that your business will follow. In this way you will always have a guide which you can constantly refer to.
Understand who your market is:
Like any business, it is essential to understand who will buy your product, what they are looking for and what information they are interested in.
Be clear about which social networks you are going to use:
There are an infinity of social network options and each one has a specific objective. They are very useful but not all of them are necessary. You must understand well where your potential customers are and direct all your efforts to those specific platforms. We recommend not using more than 3 platforms, so that you can really focus on them.
Research your competition:
It is important to understand what your direct competition is doing, what has worked for them and what has not been as effective.
2. Take advantage of digital tools
Many people believe that the only way to take your business to a digital format is to use online sales with social networks. Although they are very useful and essential, you must make use of other tools. It is important that you have:
Business Email
An email with your company’s own domain will help you reflect a professional image to your client.
Website
A page is very important as it will send traffic constantly. It is very important that this page is optimized and provides a good user experience, so we recommend that you consult an SEO expert for advice.
3. Optimización
Your consumer needs to have as friendly an experience as possible, so optimizing your website will make a purchase decision arrive much faster. By having your website optimized in load times and speed, you will have a better chance of retaining customers online and completing the online sales process.
It is important to optimize your social networks, it is also necessary to obtain more sales. For example, in your bio on Instagram you should always include the link to your website and address if your business has a physical location. You can also make use of keywords and even hashtags and emojis that will make the user looking for a product or service similar to the one you offer to find you more easily than your competition.
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4. Make the payment process customer friendly
You need to structure your content in a way that facilitates the purchase, for example, that the buy buttons and the shopping cart are easy to use and highly visible.
Having different payment methods such as credit, debit, deposit, transfer, PayPal, etc. will make the sale easier.
Remember that if your client finds your purchasing process very complicated, they may decide to look for another option in your competition.
5. Have a specialized marketing team
This is probably the most important strategy. The digital world has processes that require very specific knowledge and skills with an online sales course. Whether you create an internal team within your company or have an agency, it is necessary that a specialized group of people dedicate themselves exclusively to this area, only in this way will sufficient resources be allocated so that you can obtain tangible results in online sales .
One of the most effective ways to exploit web commerce is to hire the service of a digital agency, who will not only produce content for your networks, but also specialize in developing strategies so that you have a return on investment.
If you want to discuss how you can build a strong website strategy, click here to contact us. We love to talk about website strategies.
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